We’re Adam and Ellie, a married duo (and professional over thinkers) based in the North East, UK. Alongside our two dogs, Daisy the Cockapoo and Honey the rescue Cocker Spaniel, we run our business from home, fuelled by creativity, caffeine, and spreadsheets.

Ellie lives with a host of chronic health conditions including PoTS, chronic fatigue and ADHD, which makes traditional work a challenge, so building this business has been both a necessity and a dream. She’s the creative brain, a Diet Coke enthusiast, and a self-confessed workaholic who probably needs to take more breaks than she does.
Adam left a successful career to dive in full time, and he brings the calm, the strategy, and a slightly worrying passion for spreadsheets.

Our work is rooted in honesty, humour, and a desire to always lighten the mood, whether that’s through rude prints, clothes with attitude, or greeting cards that say what everyone’s thinking. This business allows us to support each other, work around life’s ups and downs, and share what we love with people who just get it.